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Porsche bude mít reklamu během Super Bowlu

  • Marek Chvála
  • čas28.01. 2020
Porsche bude mít reklamu během Super Bowlu
  • Autor Marek Chvála
  • čas28.01. 2020

Originální spot ukazuje hon na Taycan

Po 23 letech bude mít Porsche opět televizní reklamu během přenosu vrcholné události amerického fotbalu, tedy LIV Super Bowlu. O ten se tuto neděli utkají v Miami na Hard Rock Stadium Kansas City Chiefs a San Francisco 49ers.

Vzhledem k uvedení na trh prvního elektrického Porsche v podobě modelu Taycan je spot, nazvaný Krádež, věnován právě této události. Natáčel se v listopadu 2019 v Heidelbergu, Heppenheimu, Stuttgartu-Zuffenhausenu a na úzkých silničkách v pohoří Schwarzwald.

Kdo koho vlastně honí?

Diváci v něm jsou svědky velkolepé honičky Taycanu, „odcizeného“ v Porsche Museu, a dalších dvanácti kultovních vozů německé značky. Jsou jimi kupříkladu závodní 917 K, hybridní supersport 918 Spyder a samozřejmě ikonické 911.

„Super Bowl výrazně překračuje hranice Severní Ameriky a je perfektní platformou k oslovení nových fanoušků. Naše video spojuje v sobě mnohé, co dělá Porsche jedinečným: sportovního ducha, emoce, ale i určitou dávku humoru,“ prohlásil šéf marketingové komunikace Porsche Oliver Hoffmann.

Jen na okraj: za 30 sekund televizní reklamy se při letošním SuperBowlu platí 5,6 milionu dolarů.

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